I work at the intersection of sports, data and culture, where the most interesting challenges live.

My background spans 20 years across global brands - Nike, Tesco, Wolverine Worldwide - in roles that blend hard analytics, deep consumer insight and sharp strategic thinking.

My ‘superpower’ is taking ambiguous challenges and making sense of them fast. I see the whole map - the data, the culture and the operational friction - and design the path through it to growth.